What's behind the name?
The name ‘The Secret Garden of Dance' came from a few inspirations and ideas that the founders Gaye and Sanushka shared. They knew that their dance studio was going to be unique and would offer their students more than just dance instruction. Both Gaye and Sanushka felt that their students should not feel like they're entering a shop or a corporate workplace, where everything must be bought. Instead it was to be a place that was welcoming and easy going, and the primary focus was on having fun whilst learning to dance. So they felt the name itself would have to be unique and would most likely not conform with ‘marketing standards'
Gaye and Sanushka also felt that dancing is a natural form of art and has deep ties with culture and history. Dancing itself should be an organic thing, something that has a living and breathing rhythm. This idea compelled them to find a name close to nature or something that was more down-to-earth.
Finally, they also decided to somehow incorporate the letters ‘g' and ‘s' after Gaye and Sanushka, as it was going to be a dance studio that reflected their own personal visions and philosophies. This obviously ties into the use of ‘Garden' and ‘Secret' and that's how the name, ‘The Secret Garden of Dance' came into existence! |